Market coverage
Five markets, one operating rhythm
Phase one covers Malaysia, Indonesia and Singapore. Japan and Korea follow in phase two, with dedicated language and compliance work before each launch.
Why these markets
Chosen for live-commerce maturity, not map size
Livestream commerce is already the norm
In the priority markets, shoppers expect live product walkthroughs as part of the buying routine.
Live-hour cost is the binding constraint
Sellers want longer broadcast windows, but staffing each hour with presenters does not scale.
Language and culture decide conversion
Scripts and pacing have to match local expectations, not just be translated word for word.
Coverage
Where we run delivery today
Select a market on the map to see the customer types and the localization work attached to it.
No map service is used here: the diagram shows our market focus, not office locations.
Live commerce is mainstream on TikTok Shop; sellers want longer broadcast windows.
Live commerce is mainstream on TikTok Shop; sellers want longer broadcast windows.
- Customers
- SME sellers, local agencies
- Localization
- Malay and English scripts, evening peak scheduling
High-volume social commerce, where cost per live hour is the main constraint.
- Customers
- SME sellers, MCN agencies
- Localization
- Bahasa scripts, high-frequency scheduling support
A regional hub for brands and cross-border commerce teams.
- Customers
- Brands, regional e-commerce teams
- Localization
- English scripts, regional coordination
Mature live commerce where precise, polite scripting matters most.
- Customers
- TikTok merchants, creator agencies
- Localization
- Japanese scripts, tone and compliance review
Fast-moving commerce with strong creator ecosystems.
- Customers
- MCN agencies, brands
- Localization
- Korean scripts, launch-cycle planning
Localization
What changes when a market changes
Localization is done as a separate piece of work before launch, not as an automatic translation layer.
Multilingual scripts and voiceover
Talk tracks written for each market instead of machine-translated from a single master script.
Platform rules and compliance review
Claims, category restrictions and disclosure requirements checked before going live.
Time zone and broadcast rhythm
Schedules aligned to local traffic peaks and shopping holidays.
Cross-cultural communication
A team that works in Chinese, Japanese and English with local partners.
Partners
Local partners carry the last mile
We work with agencies and service providers already operating in each market, alongside live commerce platform partner programmes.
Local operations agencies
Referral partnerships with agencies already serving sellers in each market.
E-commerce service providers
Joint delivery with teams handling storefront operations and fulfilment.
Platform ecosystem partners
Working alongside live commerce platforms and their partner programmes.
Entering one of these markets?
Tell us the market and category, and we will explain what the first month looks like.